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The Bitter Truth: The Taste Of Biodiversity

These botanists want you to make your own cocktail bitters with ingredients you’ve never heard of

09/27/2019

Excerpt from Science Friday - “Can conservation be concocted in your cocktails? Yes, according to the botanist authors of a new book about making your own bitters—those complex flavor extracts used to season a Manhattan or Old Fashioned. They experiment with an array of novel recipes using underappreciated plants found around the world, from tree resin, to osha root, to numbing Szechuan peppercorns. Ira talks to ethnobotanist Selena Ahmed and plant geneticist Ashley DuVal about their recipes, how you can make complex and flavorful tinctures for cocktails and other seasonings, and their not-so-secret ulterior motive to share the stories of how people have used plants—common and rare—for thousands of years. Plus, mixologist Christian Schaal talks about the art and science of combining flavors”.

 
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S&R featured as HOLIDAY 2017 cover story of the inflight magazine of Southwest Airlines

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THE SCIENCE OF SPIRITS

A DASH OF LIFE - A GROUP OF BOTANISTS BRINGS A NEW INGREDIENT TO THE WORLD OF BITTERS: TRANSPARENCY  

BY TOVE DONOVICH 

PHOTOGRAPHY BY STEPHEN DEVRIES

December 2017

As the official inflight magazine of Southwest Airlines, Southwest: The Magazine is read by more than 5 million travelers every issue. The December 2017 Issue explores The Science of Spirits. From archaeologists to zymologists, masterminds across the country are concocting some of today’s most innovative drinks. READ MORE

 
 

BON AppETIT WRITES "Want a Better Cocktail? Find a Botanist"

BY MEGHAN NESMITH
Shoots and Roots bitters taste like an airline ticket around the world—and back in time.

MAY 16, 2017

 

tales of the cocktail writes that s&r is "Perhaps the most intriguing addition to the rising bitters tide"

 

These Scientists Are Harnessing Botany for Better Bitters

By Zoë Leverant Aug. 31, 2015

Perhaps the most intriguing addition to the rising bitters tide comes from botanists Rachel Meyer, Ashley DuVal and Selena Ahmed. Their company, Shoots & Roots Bitters, offers nine blends using native plants from specific regions, delicately balanced tinctures equally suited to mixology and wellness. READ MORE

 
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S&R FEATURED IN EDIBLE MANHATTAN'S INNOVATION ISSUE

"SO THREE BOTANISTS WALK INTO A BAR..."

By     Rachel Nuwer  May 3, 2015
Each of their nine flavors of Shoots and Roots Bitters aims to capture the spirit of the place where their ingredients — more than 200 flowers, fruits, seeds, stems and leaves — grow....And just as the fictional White made the best meth in town, the botanists’ product, too, is arguably the most superior bitters around, easily outperforming the stuff cooked up by amateurs in its complexity and chemical harmony. READ MORE

 
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S&R is featured in Vogue's "Harlem: The Fashion Friendly Guide

"Carole Sabas’s Fashion Insider’s Guides are style obsessives’ go-to travel resources (...). This time around, she’s focusing not on a city, but a neighborhood so steeped in sartorial and artistic legacy, it demands its own standalone volume: Harlem. " - Vogue.com

Cultivating Flora And Fauna: 3 Scientists Harvest Plants To Create Artisan Bitters

Read the Food Republic's story on our bitters (8/5/2014)

 

Our Botany at the Bar Workshop for the World Science Festival was written up in Newsweek

Read Victoria Bekiempis' "The Science of Booze" article in Newsweek (6/6/14)

 

Conservation Through Cocktails 

Are you ready for a jujube and hawthorn martini? A new company created by a group of ethnobotanists, including Ashley DuVal M.E.Sc. ’10, thinks so 

Read the Story "Conservation Through Cocktails" by Aaron Reuben on the Yale School of Forestry & Environmental Studies Website (7/1/14)

 

Shoots & Roots Bitters was written up in Gizmodo

Read here for a step-by-step guide to making botanical extractions by Nicola Twilley

"These Brand New Bitters Bring Biodiversity to Your Cocktail

 

A World Science Festival Blog showcases plants we use 

An Herbal Tour Of The World In 9 Tasty, Useful Plants

 

Shoots & Roots Bitters Named a "Harlem Food Trendsetter" by Chef Marcus Samuelsson 

Shinola + Paper Magazine + Harlem

 

Partner Rachel Meyer was featured on NewYork.com

“A woman who takes her day job and translates it into a tasty side business”

Check out Biz by Day, Art by Night: How 6 New Yorkers Balance 9 to 5 Jobs with Creative Pursuits by Linnea Covington

 

Partner Selena Ahmed was featured on EcoChick.com as a WorldChanging Women

Check out her interview Heroines for the Planet: Tea Expert and Climate Change Scientist Selena Ahmed by Lindsay E. Brown